NCTA Webinar: Social Media Branding

Description

NCTA Webinar Series

Topic: Social Media Branding 

Date: Tuesday, September 30, 2025    Time: 1:00pm - 2:00pm

Social Media Best Practices for Brands

Join us for an insightful and actionable webinar on social media strategy, hosted by Jill Apperson and Jeremy Kirkpatrick.

In today’s fast-moving digital landscape, effective social media isn’t just about posting frequently—it’s about posting smart. This session is tailored for communications professionals, marketers, and brand managers who want to elevate their social media presence with clear strategies and measurable results.

What We'll Cover:

Building a strategy and establishing goals

Understanding algorithms and how they work

Optimizing your profiles for maximum impact

Benchmarking and measuring what works—and what doesn’t

Leveraging social media engagement for issue advocacy

Whether you're managing a corporate page, running advocacy campaigns, or just looking to refine your digital strategy, this session will give you the tools to take your social media to the next level.

Meet the Presenters

Jeremy Kirkpatrick
Vice President of Public Affairs and Strategic Communications, American Trucking Associations
Jeremy brings over 15 years of communications experience to the table. Before joining ATA, where he’s served for eight years, Jeremy was a digital media manager at the National Restaurant Association and previously worked as a press secretary for two U.S. senators on Capitol Hill.

Jill Apperson
Jill Apperson is the Director of Business Development at AppleOne Staffing, specialize in Talent Acquisition within the Transportation and Logistics industry. She is actively involved with both the North Carolina Trucking Association and the American Trucking Associations. Jill currently serves as the Allied Chair for the Safety & Human Resources Council with NCTA and is a member of the Diversity Committee with ATA. She is passionate about helping businesses overcome hiring challenges through innovation and understanding of the current job market.

    If you have questions regarding this event, please contact Laura Sherman at lsherman@nctrucking.com.

You must be a member of the NCTA to participate.